So, can continued publicity and momentum keep DOGE rising for now? Dogecoin Fervor Continues To Spread However, since people generally own it for the memetic value, perhaps fundamentals don’t matter. Purely as an investment, Dogecoin is lacking in merit. While the price action is certainly encouraging, however, it’s still hard to see a fundamental reason to own it. For people that bought close to the 52-week lows, DOGE is up more than 1,000%. It traded for under a penny per coin not that long ago. As a result of all this publicity, DOGE keeps on rising. Recently, Elon Musk and other prominent celebrities have urged followers to take a look at Dogecoin.
